Relationship Between the Audience & Producers

Relationship Between

the Audience & Producers

 

Fisrtly there are many things a producer must find out about the audience like how they research the audience? How they respond to this research? How they target the audience? How they distribute, publicise and market the film. Films researh the audience by using Focus groups, Questionnaire/Surveys, Simular Films and Interviews.

 

How do they research the audience? Interest in public opinion began in 1920’s and 30’s by an emerging market orientation in an American business. Advertising agencies had began to offer their research services to clients. It wasn’t until the 1940’s that Hollywood really began to employ experimental measures of viewer response.

 

How they respond to this research? Marketing companies use it to construct posters, trailers and advertisements that the audience can relate to and like. Questionnaires can help break audiences into socioeconomic groups and allows produces to target films more precisely to particular audiences.

 

Now-are-days we can find out about any film that is coming out soon by the different ways producers publicise their films. Things like: Magazines Adverts/  Viral Adverts, Tag Lines/Catch Phrases  Radio, Social Networks  Logo, Merchandise, Reviews, Nominations, Awards Ceromonies and Interviews/Chat Shows.

We all were asked to research a recent film that went through this process by how they targeted their audiences and how the audience responded to the film through interview, awards ext.The film that I chose to talk about was Django Unchained.

I began talking about the film itself and why would people want to see it and to identify who the target audience are. In this case, the film is targeted at a more male film because the film is very violent and deals with a very un-touched concept on slavery. And the film is written/directed by Quentin Tarintino who is the king of violenecand is very controversial especially when he announced on making Django Unchained a slavery film with the elements of spaghetti westerns whiched angered most of America.

After the film was completed and released all over the world the cast and director all had to be interviewed over different parts of America and Europe.
 

Jamie Foxx, the main actor, appeared on the Jonathan Ross show which is a popular Chat show that a lot of celebraties appear and talk about their new albulm, show or in this case film.

The director, Quentin Tarintino, went on another very wachted chat show, The Grahom Norton Show. Besides from his career Tarintino was there to promote his film which the producers wanted them to do. The actors and and director go from city to city, country to country to promote the film.

The reviews for Django unchained were amazingly undecided on whether it was a masterpiece or a absolute slap in America's face.

 

itunes.apple.com “Another masterpiece from Tarantino, Django Unchained is possibly one of his greatest pieces of work. Sensational soundtrack and amazing cast, its a definite must watch for anyone.”

Rotton Tomatoes "Tarintino slyly takes the dirty diaper that is slavery in America and rubs it in our face."

                    

 

So the reviews were ultimatley mixed but a mojority of the critics and the audience did speak on the fearless Tarintino of doing a concept that has been "forgotten" in America. We the awards were very kind to Tarintino and awarded him and his collaborator, Christoph Waltz, with 2 BAFTA's, Golden Globes and Oscar wins. So the film was well received to a big part of the film world.

 

 

There are many other ways that anyone can find out about films especially in these days. Websites like IMDB can help the anonoymous person find out about film and TV shows and magazines like Empire keeps fans up to date on upcoming film gossip and features the best films that have come out recently as well as the films coming out that we should keep an eye out for. 

 

Advertising- Trailers, Posters, Music Videos

Reviews- Magazines, Internet, TV Shows

Award Festivals: BAFTA's, Oscars Golden Globes

The Film Premieres

Chat shows, Interviews and Competitions

Social Networking